Whitey Wolfe Rejects a $450 Million Acquisition Offer from Match Group

Some sources have reported that about two months ago Match Group’s acquisition offer of about $450 million was rejected by dating app Bumble. Match Group is an umbrella company which also owns Bumble rivals such as Tinder, Match.com, and OkCupid. Bumble has quickly established itself a standout in a crowded market, and a source proposed that the $450 million offer was considered to underestimate the app. Both Match Group and Bumble refused to confirm or comment on the bid terming the news as speculations or rumors. A Bumble rep claimed that the deal would mean that the CEO and founder of Bumble Whitney Wolfe would work in the company she has sued a few years back.

Wolfe founded the popular location based app in 2012 at the age of 22. She helped in the launching of the app while serving at the company as the VP of marketing. The app took the market and grew into a viral excitement. In 2014, she parted ways with the company and sued Tinder, internet conglomerate InterActive Corp (IAC) and Match.com. Her claims were atrocious sexual harassment and sex discrimination. The CEO Sean Rad was suspended, and the then CMO Justin Mateen was withdrawn from his position. However, Wolfe came to a settlement out of court with the startup.

Career Journey and Education Background

Whitney Wolfe is one of the founders and the former VP of marketing of Tinder. She developed Bumble app immediately after parting ways with Tinder in March 2014. Born and raised in Salt Lake City, Utah, she started her first business at the age of 19. She started designing and selling bamboo tote bags after the incident of Deepwater Horizon oil spill in the Gulf of Mexico. Her first application to the marketing school of Methodist University was unsuccessful. She chose to study Global Studies at SMU as her second choice. After completing her studies at the institution, she went to work as a sales agent for a start-up organization. With the experience gained at the organization, she came with the idea of developing a dating app that has completely transformed dating.

Learn More: www.fastcompany.com/person/whitney-wolfe

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