The Man Soaring True Value, Ken Goodgame

Kenneth Goodgame is the Chief Merchandising Officer and Senior Vice President at True Value Hardware Corporation. True Value has its headquarters in Chicago, Illinois. It is one of the largest, member-owned cooperatives in the world. The company has a presence in 58 countries with over 4,000 retail locations worldwide. Kenneth Goodgame joined the company from Ace Hardware Corporation in 2013. He replaced Mike Clark who had already announced his retirement. He was hired at a time when True Value announced their intention to restructure their global distribution network, logistics and supply chain. The company also intended to add three new executives to its team of leaders.

Goodgame attended the University of Tennessee from where he earned his Bachelor’s Degree in Marketing. He was appointed the Director for Proprietary brands in 1999. At Proprietary brands, he completed a nationwide deal with John Deere. It is an important achievement for the company because it was the first-ever of its kind. He helped with various product launches and achieved end-line goals for other brands. He has worked at successful ventures which include Rubber Maid and Home Depot. Goodgame also earned much reputation at Ace Hardware for his prowess in leadership as the general merchandising manager.

At True Value Hardware and Corporation, Goodgame has led many cross-functional groups to make and implement a 5-year comprehensive strategic plan. The strategic plan is expected to deliver long-term growth. He is responsible for global sourcing, private label, pricing, print advertising, category management, merchandising and marketing. In his current position as Chief Merchandising Officer, he has rebuilt the entire merchandising team and re-engineered talent acquisition.

He has hired a wholesome category management team. The team is complete with heat mapping, category rules, POG/JDA management and Pricing. His leadership has helped in turning around the low-performance buying team. Goodgame replaced the lowest performing buyers to create a high-energy team culture. He started the annual “pay for play” investment program that is supported by vendor advertising. He has also launched the 250 SKU EDLP program. The program launched to retailers has delivered full margin percent and lowered retail on price sensitive SKUs. Goodman continues to be a great leader at generating organization ideas that yield profitability and high performance.

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